Evaluation Task 3- What have you learnt from audience feedback?

Film Changes

Evaluation Task 3

What Have You Learnt From Your Audience Feedback?

Our target audience are mainly young adults so we decided that a perfect way to gain feedback of our trailer would be to post our trailer onto social media platforms that our target audience use regularly. We decided to post our trailer onto Facebook so that people could provide both positive and negative feedback by commenting on the video. This also allowed us to reply to comments to know how we can further develop our trailer.

We received a lot of feedback from putting our trailer on social media networking sites for example to speed up some of the shots more to help build up the suspense and we received a lot of positive praise for our gun shots as it helped connote the psychological thriller genre further and allowed the audience to correctly identify this. We were very pleased with the feedback we received from our trailer as it was all positive and people mentioned the words connoted with the psychological thriller genre such as 'tense' and 'spooky' which means we was successful in connoting the correct genre.

Feedback we received:

• Our trailer was too long and suspense didn't build up towards the end
• Fonts were too plain and didnt connote the phycological thriller genre
• We didn't have an age rating on the trailer
• Our range of shots was limited.

Changes we made:

• We added an 18 age rating at the beginning
• Cut it down to become more tense and straight to the point
• Added a wider range of shots and introduced another character

Trailer feedback

Change One:

The first change myself and my group decided to undergo after receiving feedback was that we sped up the pace of the first section of our trailer. We decided to do this so that it didn't seem too much like continuous editing. Instead we decided to speed it up and include flashbacks from different places in the trailer to make it more distorted and leave the audience questioning.

The benefits of us speeding up our trailer are that it now adds a more tense feel and helps to build suspense throughout. However before our music was quite slow pace as we wanted to countertype the stereotypical psychological thriller genre however we felt it wasn't as dramatic as we wanted our trailer to be so decided to go with the stereotypical convention of past face editing and music

Change Two:
In our very first draft we had only put in place temporary inter titles, as at this point we hadn't decided on fonts or colours. So by us putting in temporary titles it allowed us to quickly change them once we had decided on fonts.

We wanted the inter-title to appear nearer the end of our trailer so that it wouldn't disrupt the building of suspense that has previously been built. Therefore I decided to add in my inter-titles towards the end with the release date, which leaves the audience in anticipation and excited to see the full film. We also decided that we wasn't going to reveal the explicit date as it will make the audience have to further research the trailer if they want to go and watch it. This would also mean they would be visiting our different social media platforms such as our Facebook page or through viewing my poster or magazine.

Poster Feedback

Change One:
Initially when I was first creating my poster I had in mind to create a minimalistic theme with dark, plain colour scheme as I felt this was very stereotypical for the psychological thriller genre. However after receiving audience feedback and by carrying out extended research on the genre I discovered that it is more conventional for posters to include a range of colour as it can help to attract attention from audiences. I decided to change the star ratings on my poster from the stereotypical yellow/gold colour to a vibrant red which makes them stand out and attracts audiences eye. It also fits in with our trailer plot of a school shooting as red connotes blood and death which is a key element in our film.

Change Two: On my poster I started out with only having one main image, however I though my poster was looking quite bare. So I decided to duplicate the image and place it behind the main image and decrease the opacity and use the gradient tool to help it blend and look like there was 2 images of the main character. I did this as usually in psychological thrillers there is someone who has multiple personalities and this helps to connote the multiple personalities.

Magazine Cover Changes:

Change One: The first change that I made to my magazine cover was I decided to add puff images of other groups trailers in my media class. As it helps further connote the psychological thriller genre whilst making my poster look more official.

Change Two: I changed the font of my writing on my poster so there was a variety of different texts to make it look more complex and like a real poster. As official magazine covers usually have a wide variety of different fonts as I researched in my planning.